Baumvision’s Spring 2010 Paul Frank Eyewear Collection

Key to the collection is Bye Bye Blues, a mid-size rectangular shape with a cut out facade and prismatic detailing around the end pieces. Also, The Sporting Life, a thin rimmed acetate cat eye shape, with a multi-layered, multi-colored metal temple.

Bye Bye Blues in Cran

Says Baumvision founder Shane Baum, “It’s always interesting to write what inspired us for any given collection as I think in many ways, pure eyewear design involves a consistent and often repeated mantra. I think jewelry and watch designers understand this as well. A Rolex should look like a Rolex, Murano glass like Murano glass. For Paul Frank, there’s always a mid-century point of reference, yet there is never replication of the classics in this era. We feel we must always make some sort of progress, invent new colorations and multi-dimensional concepts that create energy, with good symmetry and perfect fits. It must look like itself. An incestuous line up whose pedigree knows only the lead from a single pencil and finds inspiration in the mirror. I feel it is the only way to create a look that you can truly own.”

The new colorations include an opaque cranberry, white, and translucent pink combination. Also, the Blue Ice limited edition collection, whose translucent blue acetate is a first for the 7-year-old collection known for its orange and seafoam layered frames.

The Blue Ice Collection From Paul Frank

Globally positioned, Paul Frank eyewear can be found in such premiere retail locations as Eye Society (Costa Mesa and Montecito), Nordstrom (USA National), Selima Optique (New York), Barney’s (Japan), Paragon (Thailand), Brillien Manufaktur (Vienna), Le Bihan (Paris), L’Osservatorio (Milan), Globe Specs (Tokyo), as well as Paul Frank’s own stores in Southern California, Los Angeles, San Francisco, Chicago, New York City, London, Amsterdam, Berlin, Dubai, Germany, Qatar, Japan, Malaysia, Bangkok, Taipei, Tokyo, Panama City and Greece.   www.baumvision.com