DANISH EYEWEAR TO BE DISTRIBUTED IN THE US

Precision Optics of Omaha, Nebraska will be the American Distributor for the Danish Eyewear collections of Scandinavian eyeglasses.

“Mike Woodford and his team are an excellent fit to take Danish Eyewear to the next level of market development in the USA and Canada,” said Conor Daly, Brand Manager for Danish Eyewear in the USA. “They have the vision, the people, and the infrastructure in place at their facility in Omaha from which to provide excellent customer service, distribution, and order fulfillment.”

“This will prove to be a very strategic partnership and we have many exciting plans in place for the Danish Eyewear collections in the USA,” says Mr. Tue Strange, President of Danish Eyewear,based in Hoersholm, Denmark. Mike Woodford, Vice President, Precision Optics, added; “Danish Eyewear’s new UNITY collection represents all that is exciting about the vision of new, promising Scandinavian designers.”

The M1007 from the Unity Collection

The M1004 from the Unity Collection

The family behind Danish Eyewear has been associated with the optical industry since 1817, founded in 2001 and led by Tue Strange; it is now in its 6th generation and has global distribution.  According to Tue Strange, “Danish Eyewear follows the Scandinavian design philosophy that is based on the pure relationship between form and function, between clean lines and consistency of expression. We must, at the same time, always take into account the human dimension, and the individual need for comfort.

Founded in 1963, Precision Optics has been in business for over 40 years and is based out of Omaha, Nebraska. The company has a state of the art contact lens facility on location at its corporate offices in Omaha. Precision Optics has been a leader in the contact lens market by providing eye care practitioners with the highest quality lenses and superior customer service.

To view this exciting collection, visit: www.danisheyewear.com.