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MYKITA + ALEXANDRE HERCHCOVITCH S/S 2012

The Golda In Rose + The Regina In Vanilla + The Golda In Stone

MYKITA + ALEXANDRE HERCHCOVITCH S/S 2012

The preference of Swiss architect Le Corbusier for thickset horn-rimmed glasses inspired MYKITA and Brazilian fashion designer Alexandre Herchcovitch to create two new sunglasses models for spring/summer 2012– a homage to the round form.

“Our eyes were made to enable us to see forms in light … The primary forms are beautiful forms, because they can be clearly appreciated.” Le Corbusier: Vers une architecture, Paris 1923

Principal factors behind the evolution of REGINA and GOLDA were the new interpretation of the classic 1930s design and the finding of a new colour palette.

I love to challenge myself by using pallets that I have never used before.  This season is influenced by vintage fabrics from the 1950s and 1960s,whose intense colours have grown pale over the decades”, explains Alexandre Herchcovitch. The subtle, washed-out pastel tones defined the colour scheme of the new models and were a crucial styling element for the SS 2012 collection. “The clothes and glasses complete each other.”

The new models in MYKITA’s collaboration with Alexandre Herchcovitch have a form oriented to Le Corbusier’s favourite spectacles; it transfers the big, round and black horn-rimmed classic into the present.  REGINA, circular and with an extremely bold outer contour, makes an ironic break with conventions; the extremely flat and light stainless-steel frame, reduced to its structural essentials, seems like a silhouette of the thickset original model.  A harmonious balance of form, function and colour.

The Golda from Mykita

The Regina from Mykita

GOLDA is the second contemporary interpretation of its historical predecessor.  The impression here is that, in similar style to scissors, a part of the lower frame has been cut out. This gives GOLDA a more delicate look than its counterpart REGINA. ARITANA and ANAI, which were created within the scope of the previous collaboration, were lent the new pastel colours for the Spring.

The colours for Spring/Summer 2012 are Vanilla, Rose, Stone and Black. The frame colour corresponds to that of the lenses: Vanilla with brown, Rose with rose, Stone with grey and Black with black lenses.

It’s all a question of perspective – as illustrated by the AVRUM frame jointly designed by MYKITA and Alexandre Herchcovitch, which will introduce a new look and way of looking in Spring/Summer 2012.

Trompe-l’oeil “noun: visual illusion in art, especially as used to trick the eye into perceiving a painted detail as a three-dimensional object; origin French, literally ‘deceives the eye’.” Source: The New Oxford Dictionary

Trompe-l’oeil has been employed by painters since the 14th century, using perspective to suggest three-dimensionality where none exists. AVRUM was designed in two colours in reference to the technique.

The Avrum from Mykita

Suggestion or substance, illusion or reality, framed or floating –only on closer inspection is all revealed with this bi-colour frame.

The frame front boasts distinctive corners and tapered sides, a nod to the classic bold styling of 1950s Nylor frames.

While the top line of the hand-painted frame comes in Red, Violet blue or Black, the lower rims have skin tone finishes.

“The nude-coloured lower section gives the frame a floating effect. This results in an optical illusion that shifts the spatial perspective intrompe-l’oeil style”, explains fashion designer Alexandre Herchcovitch.

AVRUM is a unisex model available in the colour combinations Black/Nude,Red/Nude and Violet blue/Nude with brown sunglasses lenses.

www.mykita.com

www.herchcovitch.uol.com.br

 



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