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MATSUDA EYEWEAR TO RE-LAUNCH IN NORTH AMERICA

PM International, Announces Official Re-launch Of Matsuda Eyewear For Fall 2011

MATSUDA EYEWEAR TO RE-LAUNCH IN NORTH AMERICA

August 30, 2011  |  eyewear, sunwear  |  , ,  |  Share

PM International is proud to announce the re-launch of legendary Japanese eyewear brand Matsuda known for its exquisite craftsmanship and impeccable attention to detail, design, and materials. The luxury eyeglasses and sunglasses from the late fashion designer Mitsuhiro Matsuda, considered to be one of the most influential eyewear designers in history, have not been distributed in the US since the early 2000s. The official re-launch will occur at this year’s Vision Expo West in Las Vegas, Nevada September 22-24. Sleek, elegant, and timeless, Matsuda fulfills this decade’s need for understated luxury.

A top selling brand through the late 1980s and 1990s, the 2011 Matsuda eyewear collection puts a fresh spin on the iconic frames of the past. Handcrafted in Japan, the 24 styles fall into 3 distinct collections: the Precious Collection which makes use of hand engraved sterling silver and 18k solid gold; the Essential Collection which features new designs drawing upon classic Matsuda details made of pure titanium, stainless steel, and premium Japanese acetate; and the Heritage Collection, launching later in 2011 consists of limited production re-issues of best selling original styles. Longtime fans of Matsuda, luxury eyewear aficionados, and those yet to discover the brand will appreciate the uniqueness of the designs and the attention to detail – each frame is handmade one at a time. The brand will be exclusively distributed in the top eyewear retailers in North America who are focused on delivering the luxury experience that Matsuda customers have come to expect.“

We are privileged to have been given the opportunity to carry on the Matsuda legacy. It is our challenge to breathe new life into this legendary brand while paying homage to its past” PM International’s CEO, James Kisgen, states. COO Fabrice Commelin adds “Luxury is more than just a well made product, it is about a feeling and we are committed to making sure that we deliver that feeling for every customer.”

PM International is a creator, innovator, and all around status-quo changer in the eyewear industry. It is our mission to present the most current and relevant eyewear collections to the world. PM International is a lifestyle company with a luxury heritage.

matsuda-eyewear.com & pmeyewear.com

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