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 BARTON PERREIRA X GIOVANNI RIBISI

BARTON PERREIRA X GIOVANNI RIBISI

October 22, 2011  |  eyewear, marketing, video  |  , ,  |  Share

Barton Perreira has collaborated with actor Giovanni Ribisi on two pairs of sunglasses, aptly named the Giovanni and the Ribisi. Both frames will retail at all of the luxury eyewear brand’s points of sale, includingBarneys New York, Neiman Marcus, and the Barton Perreira flagship in Aspen, CO.

The Giovanni sunglass has a classically timeless feel. The frame’s zyl embodies sophistication with its eloquent contours and bevels, creating a unique texture to the front surface of the frame. The Giovanni will have a 2012 Delivery.

The Ribisi frame is more retro-inspired and made of hand-crafted Japanese zyl with vintage mineral glass lenses. The color palette consists of classic tortoise and Havana colors, as well as black and champagne. These frames ship in November for a Holiday delivery. Both the Giovanni and Ribisi styles are unisex designs.

Ribisi’s bodies of work include Avatar, Contraband, Gangster Squad, and The Rum Diary. He was also Barton Perreira’sad campaign star in 2010 and 2011. While the actor is a novice to design, he said he’s always had an interest in the field.

“When Barton Perreira approached me about designing these frames, it was something I jumped on,” Ribisi said. “Sunglasses are intimate, especially to one’s individual identity because they sit on the face. It was challenging and I learned a lot, but it was an honor to work with the Barton Perreira team and a company that strives to create excellent product.

”Ribisi worked closely with Barton Perreira’s chief designer Patty Perreira in creating the frames.

“Giovanni has a very clear understanding of design and like myself, he is very much into the details,” said Perreira. “I believe it shows in the sunglass designs we collaborated on. He presented full scale 3-D renderings of the frames, which he createdhimself. Working with him was a delight.

The following are images taken from the lookbook supporting the release and a video with behind the scenes footage of the photo shoot and a short interview with Giovanni.

bartonperreira.com



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