Denmark based eyewear company, Kilsgaard, announced a partnership with global eyewear design house and distributor, Baumvision, LLC. Baumvision will provide North American distribution and support for Kilsgaard, a unique line of aluminum based frames.
Kilsgaard eyewear, which has seen tremendous success in Europe since being launched in 2008, will be available for purchase from Baumvision’s distribution channels of specialty sun and high-end optical stores within North America. With its clean lines, minimalist features, aluminum construction, and matte finish colors, Kilsgaard is unlike no other brand in the optical business, Kilsgaard and Baumvision will stand out from the crowd.
“We had been trying to get the attention of Baumvision for quite some time – we really wanted to work with these guys,” says Jacob Kilsgaard, founder of Kilsgaard Eyewear. “They represent some of the coolest brands in the world and their way of doing business fi ts ours perfectly. We are ready for the US market – and so is the product”
Baumvision will represent the Kilsgaard collection, which is known not only for its unique designs, but also the tech-solutions that have given a re-birth to aluminum in the optical business. The frames are designed in Denmark, produced in Italy, color-anodized back in Denmark, and assembled and finalized in Italy.
“Our company’s mission statement professes a commitment to work with ‘credible artist of absolute integrity’“ says Shane Baum, president of Baumvision. “Jacob Kilsgaard epitomizes such a philosophy. The collection is focused, of great quality, and adds color to what is currently a market of black and tortoise frames. Any serious optician will realize right away that the frames will have an immediate fan base and a long term place in their store. It is unlike anything else, yet incredibly sell-able. Isn’t that every collections ultimate goal?”
Kilsgaard North American distribution will include high end optical and sunglass boutiques such as Myoptic Optometry (Portland, OR) and Eye Gallery of Houston (Houston, TX).
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